HOW we win
We’ve been India’s No.1 UV and Tractor maker for a long time now. And we intend replicating the India success story on the global stage. Here’s how we aim to do it.
Grow R&D capabilities
Powering our global ambitions are our global R&D centres in Chennai, Bangalore, Pune, Detroit, Korea and Italy. We are creating a neural network of R&D facilities that will lead to technologically superior and differentiated products the world over.
Innovate ahead of the curve
Since our founding, we’ve always championed a culture that sees our employees constantly encouraged and rewarded to challenge conventional thinking to innovate for the greater good. A clutch of awards and case studies stand testament to our ability.
With a focus on manufacturing excellence irrespective of either geography or industry, we aim to multiply our output both in quantity and quality.
Build industry-leading brands
From building the iconic jeep and as one of the world’s most recognised tractor brands, we have created several industry-leading and category-defining brands. The next stop: the global stage
Brawl Stars is nearing its global launch
Development on Brawl Stars began around four years ago, and according to Jon Franzas, a designer and programmer who initially served as the project lead, it changed a lot over that time. “As a company we don’t have so much experience with this type of game,” Franzas explains. “So we wanted to launch it very early, in a very raw and unfinished state.”
It all starts from trust. If the team's working independently, it can't work without trust. That trust needs to be mutual. The management needs to trust their developers to make great games, but the developers also need to trust the management to have their backs. If developers are afraid of failing because there will be consequences, then they won't take risks.